Swag Your Way To Higher Employee Retention

  • Aug 23, 2023


Employee retention is vital for the success of any business.  Improving employee retention requires effort as it is building a positive relationship between the employee and the company.  When an employee chooses to stay at the company for many years it means the business did an excellent job making the employee feel confident, comfortable and provided an environment to succeed.  Research conducted by Brandon Hall Group found that great employee onboarding can improve employee retention by 82%.  When employee retention strategies fail, the company might be faced with a revolving door of new people and associated increased hiring costs.  An effective way to boost employee retention is through swag.  Swag is essential to raising employee morale and serves as an affordable way to congratulate them for their hard work and dedication. 

Why Good Company Culture Is Important

What is company culture and why is it so important? Company culture is the secret weapon to employee retention. According to research from snag, companies with an established company culture have a turnover rate of 13.9%, compared to 48.4% at those without. Healthy and robust company culture makes employees enthusiastic about their job and feels like they belong somewhere special.  Creating a good company culture can be accomplished in many different ways.  One proven technique is to set the tone for the culture of the company through the onboarding process.  Making sure the new hire is well acclimated to the business operations and understands the company will provide a supportive atmosphere for growth and development is vital to employee retention.  Creating a good company culture is all about making sure employees feel comfortable at work and excited to be a part of the company. Company swag cultivates a strong company culture which has a positive impact on employee retention.

Benefits of Company Swag

According to Culture IQ, 74% of surveyed HR professionals say a company’s reputation is critical for successful recruiting and great company swag can boost that reputation.

Company swag is a worthwhile investment because the benefits of giving swag are amazingly positive.  You will find that investment in providing your employees with swag will pay off in the long run in a multitude of ways.  It has proven to improve company culture and increase employee retention. Here are 4 more benefits of company swag:

Company Swag Enhances Employee Brand

Company swag enhances the employee brand. When a company is trying to recruit new talent, often they will send out swag as a way to attract that person.  High-quality swag will be remembered.  When the swag received is cool, memorable, and useful, it is likely that the potential new hire will think highly of the company and understand that the company is a great place to work and that employees are valued. 

Swag Welcomes New Employees

Swag is an awesome way to onboard new hires.  New employees feel welcomed when greeted with company swag when they start their new job.  Not only will they feel like they made the right employment choice but they will also share the company messaging when they use their swag. Onboarding swag kits make it easy for companies to use swag in the onboarding process.  Make sure to onboard your new employees in the right way by utilizing sway to the fullest.  It can make all the difference!  Check out our blog on how to create the best onboarding swag kits for the more useful information!

Celebrates Employees

Swag is a great way to congratulate employees on all of their hard work and show how appreciative the company is of their talent and dedication.  The holiday season is a great time to celebrate employees with swag. End the year or begin the new year with high-quality products to really celebrate your employees.  YouInkIt has a wide variety of fabulous swag gifts to offer that can make all the difference.

Swag Promotes Company Values

Swag can be used as an effective way to define and promote the values of a company.  The company can be strategic with its swag designs and add features to the swag that will promote the company culture.  For example, my mom works for the attorney general’s office.  The office sent masks with the attorney general office seal to all of their employees when COVID started. She uses that mask regularly.  Not only was the mask appreciated, but it also showed that the office values its employee’s safety and health during this time.  Swag can promote your company values to attract new employees and affirm to existing employees that they made the right choice. 

YouInkIt’s Awesome Swag!

YouInkIt offers quality swag at affordable prices.  If you are looking for swag to improve your company’s culture and employee retention, YouInkIt is the place for you! Here are some great examples of our swag that can help.

Apparel Onboarding Kit

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An onboarding kit with company swag apparel is a great way to welcome all new employees. This kit could include YouInkIt customizable items like a T-Shirtsweatshirtsweatpants, hat, or even a snazzy polo. Employees will always remember how special their onboarding experience was with these apparel items. This swag onboarding kit sends the message that the company is excited about their new hires’ future!

Tote Bag

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tote bag is a great gift for employees! This can be used as a reusable grocery bag, a bag to run errands, or for storing some items in the house.  This is a great gift because it has many different uses and it saves us from using plastic bags that are bad for the environment.  This piece of swag can be an effective way to show that the company values the environment and the safety of all of its employees. Any employee would make great use of this swag bag and they are sure to be very thankful for this wonderful gift. 

Coffee Swag

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YouInkIt has a wide assortment of coffee mugs, tumblers, and cups. Coffee is essential for making it through the work week! Offering employees any of our great coffee items will make them very excited about the company. Coffee drinkers can never have enough cups and mugs for their on-the-go work lives every day.

Closing Thoughts

These are just a few of the great swag options YouInkIt has to offer.  Be sure to check out our full list available on our website at www.threadedlogo.com.  The benefits of swag to your company will surely outweigh the minimal investment required.  For more information, check out our main page and contact us with any questions! We look forward to helping you fill your company swag needs!

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